Modem Attains New Look

Well, over the last few weeks as Modem has begun to awaken from years of dormancy, there has been a kind of metamorphosis concerning the look and branding of Modem.

Ever since around 1998, the classic oscilloscope logo has been the trademark look for Modem.

And now that same logo has been going through a refining process, finally to settle at something that the band can nod their heads and say, 'Yep, that's our identity right there!'

First Iteration: Crude and plain, perhaps consistent with the middle school scrawlings.

Second Iteration: Friendly, yes. But the futuristic not mixing so well with the archaic.

Third Iteration: On the right track now - even to the point where adding grit to counter the space-agey vibe was somewhat necessary.

Fourth Iteration: Finally the logo as it now stands: Modern with movement.

Now the roundel was kind of the main drive for the logo re-iteration, based closely on the Aero Blackout logo, also designed by Iain Behr:

Aero Blackout was one of the earlier names for the band before it became Modem, which Iain used as a name for his production studio between 2010 and 2012. The reason being because both manifestations of Aero Blackout became extremely significant turning points for Iain: In 1995, Brendan Clark and Iain sat in a garage on a rainy day and recorded an entire album onto a cassette tape simply because they could. Iain declares that it was this moment that propelled him to pursue music for the rest of his life.

So 15 years later, when he began his production studio under that same name, it carried him creatively through his most difficult financial times.

And with that as a vague foundation, the new Modem roundel came to be:

A little darker and a little sharper.

And of course, it all had to be brainstormed: